Business owners and marketers should always be updated with the social media trends if they want to grow. Here are some of the top trends that social media professionals must know about this year.
1. Social Media e-Commerce
In 2016, the public is going to experience a rise in social media e-commerce. Facebook has already introduced a special button allowing users to buy products directly from the Facebook like page. Word has it that Pinterest is also thinking about trying this out.
2. Virtual Reality
In 2014, Mark Zuckerberg bought over Oculus, a virtual reality company. The Facebook team has worked and launched a feature known as 360 Video; a feature that lets users watch videos in all directions. This makes use of the Oculus technology.
3. Live Streaming
This year, social media users are going to experience watching live stream videos on their newsfeed or dashboards. Aside from Facebook and Twitter, expect more platforms to delve into this trend too.
4. Social Media Analytics
Social media analytics will become more powerful this year. The upgraded analytics can help monitor your business’ Facebook likes, Youtube subscribers, and the number of your Instagram followers.
5. Instant Articles
Instant articles are articles that allow users to read the article’s contents directly on social media platforms. Instant articles will make it easier for users to read articles on sites like Facebook or Twitter.
6. Social Media Customer Care
Since social media e-commerce is going to be the next big thing, you can expect social media customer care to improve as well.
7. Emphasis on Visuals
Visuals will play a very important role in the social media scene this 2016. This year, advertising will be based on the visually focused platforms such as Instagram and Snapchat.
Crowdspeaking will allow businesses to further promote their messages so that they don’t get lost among the other ones. Crowdspeaking is a combination of Crowdfunding and social media trend marketing.
9. Social Media Promotion Budgets are Bigger
As social media evolves, getting more Facebook likes, Instagram followers, and YouTube subscribers are going to be more important than ever. Be prepared to spend more on promotions of your social media accounts.
10. Social Media Tools for Offices
Using social media in the office will change from being a restriction to a requirement. More features like “Facebook at Work” will be created so that social media becomes a norm in the office.
11. More Social Media Messaging Platforms
Social media messaging is also going to become an important tool in social media marketing. In 2016, more messenger apps will be coming out.
12. Snapchat Marketing Evolves
In the coming year, Snapchat will become like the TV. More businesses will be using Snapchat for showing their commercials.
13. Video Advertising on Social Media will Grow
Businesses will be putting more emphasis on video-based marketing this year. Getting more Youtube Subscribers for your YouTube channel will be more in demand than ever.
14. Demand for Content Supplying
Demand for quality written content will shoot up because content will be more essential in the promotion of the social media accounts of businesses.
15. Social Media Dating
In 2016, people are going to find that dating apps are beginning to be more like social media sites. Dating app companies can ride on this opportunity to go more “social” and get more followers.
Along with live streaming, vlogging or video blogging, will also be becoming more popular. Vlogging will be running along with the trend of live streaming.
17. Mobile Social Media
Ever since smartphones have become popular, social media apps have been growing in popularity as well. As more people are possessing smartphones, social media apps will continue to grow.
18. Social Media Search Engines
Social media websites are going to have their own search engines real soon. They might even replace mainstream search engines like Google Search.
Wearables, like the Apple Watch, allow users to access some features of their social media accounts. Expect to see more people using these Wearables in the coming year.
20. Social Media Marketing as a Standard
This year, expect social media marketing to be a standard procedure for businesses. Getting more Facebook likes, Instagram followers, or Youtube Subscribers will be a requirement.
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About the Author
Sheena Mathieson, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing with social media. She can spice up your marketing campaign with the content she makes on how to make most out of youtube views, facebook likes, also other social media platforms and then incorporate Buyrealmarketing services.