Upload a video and ask people to comment on it. During the first 24 hours of posting the video, you should focus on getting comments. That is when YouTube tends to focus on the video, determining how popular it will be. Include a link to something on your website that you’re giving away such as a report, etc. That will help drive traffic to your website. Don’t do it with every video you post or people will get tired of it. Try to mix things up a bit.
#2 Offer a free Udemy course
Udemy gets a ton of traffic every day and is a great resource for adding a link back to your website. Create a free course with pdf’s checklists, downloadable, etc. Also, by leveraging Udemy, people are engaged with your course, anxious and ready to see whatever extra you may have to offer on your website. Also, they are more likely to engage with you because you are building rapport, and trust. That should help convert visitors into customers.
#3 Find podcast resources
Owners of podcasts are always looking for someone or something interesting to discuss. Find podcasts that are relevant to your business. Contact the owner of the podcast and pitch for an interview, etc., to get word out about your business. Make sure to mention your website URL. Provide people with a free offer for something really good, to entice them to visit your site. This will convert podcast listeners into visitors to your website which means possible sales and collection of emails to add to your mailing list.
#4 Pinterest and Tailwind tribes
Your goal is to get a LOT of pins. The more pins you have the more attention it draws. This will result in more interaction and more people coming to your website. The first thing you should do is look for Pinterest boards that already have 20 pins on them. Create images of your own to post on Pinterest and link them to your best blog articles.
TIP: Canva is a great, free program for creating graphics and has Pinterest templates that you can use to make pins. Make sure that the graphic you create to “pin” is directly related to your blog article.
Subscribe to a free Tailwind account to help you manage your pins. The next step is to look for the “find a tribe” tab and search keywords that pertain to your business for tribes within your niche. Share the best content from other people within these tribes and then other will start sharing your pins too. This will increase visits to your pins which translates over to visits to your website. Important, share 30 to 50 pins per day! Tailwind will let you schedule these pins so you don’t have to do it manually, every day.
#5 Create and post virtual summits around your niche and what you sell
Create a unique “package” for each summit including videos, slideshows, whitepapers, infographics, checklists, cheat sheets, printable items, etc. Getting super specific is better. Narrow it down to one thing at a time. For example, if your website is about dog accessories, create a summit about “dog walking” or “canine diet”, etc. This will allow you to create multiple summits and keep visitors engaged.
Providing them with a package of value will keep them interested and sharing with their friends, on social media, e-mail lists, etc. Decide on the format. Will it be slide shows, courses, interviews, webinars, etc.
If possible, invite other influencers as guests and start building relationships with them. When they are presenting as a guest make sure they push your presentation out to their audience or list as it will help get them more traffic as well. By promoting everyone who guests on your program they benefit from the promotion as well.
Make absolutely sure to send people to your website where you can get them on your e-mail list, give them offers and upsell them as well. You can also do a recording of the event and post that for people to refer back to or new visitors to see.
#6 Facebook groups
Due to privacy issues, Facebook is re-directing their primary focus from timeline content to more specific Facebook groups. That means that Facebook groups has great potential for you to leverage and get more traffic for your website.
Start sharing and engaging more with people within your groups. Answer their questions and help them out. Then start posting articles and videos about whatever you’re producing.
Videos will often do better than articles but make sure you tell people in the videos where to go on your website to get their freebies or extras.
If you feel overwhelmed by all of the suggestions above, just take one method and master it really well. You can always expand from there and take on another or all of the above techniques.