Important Aspects You Need to Consider
What is an SEO Report and Why Do Businesses Need Them?
SEO reports are essential to any digital marketing campaign and should be created at least once a month, or more if needed. After all, before you know where you’re going, it’s helpful to know where you’ve been!
An SEO report is a summary of the progress of an SEO campaign implemented within your company website. It is meant to provide valuable insight into what’s working in the marketing plan and what needs improvement.
Reports need to be accurate, relevant, and up-to-date in order for them to be effective.
The purpose of an SEO report is to give marketers, business owners, and stakeholders a snapshot of how their current efforts are performing in relation to their goals.
How Does an SEO Report Help Your Business?
An SEO report is a document that outlines the performance of a website. It includes all the information that is important for the success of the website, such as traffic and ranking data.
You don’t know where you’re going until you know where you’ve been…
A basic SEO report can show you how well your site is performing in comparison to other sites in your industry and region – this helps you see if there are any areas of improvement to make. It also includes data on how people are finding your site, too.
SEO reports are a great tool to help you understand your website and the performance of your SEO efforts. They can also provide insights on how to make changes for better results.
Here are the most common issues you should look out for in SEO reports:
– Website speed: Poor loading times and overall website speed can lead to a loss of customers and clients.
– Technical SEO: Issues such as broken links, missing meta tags, duplicate content and more all affect the visitor’s experience with your site.
– Organic search keywords: If you see that some of the keywords you depend on have decreased in rankings, it might mean that they don’t match your content anymore or they might not match your customer’s needs anymore.
– Quality score: A low quality score means less visibility, potentially lost sales and/or business leads.
Conclusion: Tips On Producing A Great SEO Report
It is extremely important for marketing professionals to keep in mind the following tips when preparing their SEO reports. These tips can serve as a guiding light for those who are unaware of what they should be including in their SEO reports.
- It is important to include an introduction, a brief summary, and a conclusion.
- Prepare a check list of goals, milestones and objectives to help you focus and make sure that your efforts yield results.
- Don’t place all your eggs in one basket. Use different tools to measure and quantify your results. Google Analytics is a good start but there are many other SEO tools and software available to fill in the gaps.
- You don’t have to spend a lot of money on SEO tools. At Alpine Web Media, we already own many of these tools that we use to analyze websites for our clients. For less than the cost of the software licensing we can do the work for you on a periodic basis. (added bonus: we can actually tell you what some of the technical stuff is in easy to understand terms)
- Ok, so you want to venture ahead and do it yourself. First, do a search for SEO software and see if a trial is available for low or no cost. The best SEO software subscriptions can be expensive so make sure you know what you’re paying for – and how long you’ll be committed to subscribing to it.