The (almost) Complete Guide to Getting Your Website to the Top of Google with SEO
The web changes all the time so in reality there really never can be a “complete guide” to help getting you to the top of Google but hopefully, the following will help get you going along the right path to rank your website higher in Google.
So, why isn’t my website showing up on Google?
The question of how to get your website to the top of Google has usually been the first thing that clients new to web marketing usually ask once their website has been completed. It’s a natural and honest question but it’s a bit more complicated than most people and businesses might be aware of.
First, you must consider the massive amount of websites that are competing for ranking on Google (and other search engines such as Bing, etc.). Not everyone can be first and the more competitors there are in your niche or business, the more difficult it will be for you to compete with them. Influencers can also make a large impact on SEO and whether or not your website shows up in the top of the Google ranks.
What is an SEO influencer?
The term “SEO influencer” is used to describe someone who has a large following on social media, blogs and other web platforms with a significant online presence. Thus, they can easily influence the buying decisions of their followers. They are often bloggers, vloggers, or “SEO and/or web marketing experts” and other content creators who have a strong online presence, which can result in a significant impact on the search engine algorithms.
SEO influencers are often paid by companies to produce sponsored content, or sell ad space for a fee. Some companies will also work directly with an individual to help with branding and furthering their social media presence.
This can be very helpful in furthering a client’s online presence, but there are also companies that have an entire staff of employees who work exclusively on social media management. Marketing through social media is an essential part of marketing today. Social media has opened up so much potential for businesses to grow and reach new audiences.
The influencer’s followers are usually people who are interested in the same niche as the influencer. They follow them because they want to learn more about that niche, and they trust the influencer’s opinion. Just as in the real world, the online world of SEO success can often come down to “who you know” and/or how they are associated with that person or organization. In some cases, an influencer might share an interesting article or blog post on your website totally for free, while others may charge you for the “opportunity” and so forth.
The power of being unique or the first one on the block…
If your business is totally unique and you have no competition, then it is entirely possible that you could come up at the top of a Google search at number one, so it’s certainly possible, despite the odds. However, you may not enjoy that coveted spot for very long as once your “niche” has been discovered, many others will be anxious to beat you at your own game.
Take Advantage of Google My Business – it’s FREE!
One of the first things that Alpine Web Media suggests is to register your business with Google My Business, which is free to sign up for. This is an extremely valuable component to have, which basically gives you a free Google “showcase” of your business where your customers can post reviews and you can post offers, photos, videos and promotions for your business. To read more about Google My Business, and you definitely should, there are several articles here to get you started.
You can also “skip the line” by signing up for Google Ads, which is also competitive, with the amount you bid for keywords, determining where your ad placement shows up at the top of a Google search. At the time this post was create, they are offering $500 in free ad credits when you spend $500.
Beyond the first two suggestions above, there are many things you can do to help boost your attractiveness to Google, in hopes of increasing your ranking. SEO or “search engine optimization” is the method that web professionals, companies and small businesses use to help enhance ranking. Social media, web video, blog posts and other methods of driving traffic can also influence Google rankings.
What is SEO?
SEO stands for search engine optimization, and it’s about getting your site to show up on the first page of Google. You will find a number of articles about SEO on our website if you’d like to learn more and some of the methods.
Search engine optimization is the process of improving the visibility of a website or a web page in search engine results pages (SERPs) by increasing the number of visits to that web page and henceforth improving its ranking.
Search engine optimization is one of the most important aspects of digital marketing that most companies needs in order to be successful. Without a site ranking high on SERPs, they will not be able to attract new customers or retain existing ones, which can lead to devastating effects on their business.
The importance of SEO has been emphasized by Google, which has provided a variety of tools and suggestions for how to improve an individual site’s ranking. These include on-page SEO elements like meta descriptions, website architecture, keyword research, on-site content optimization, link building and external/social media marketing. tools and suggestions for how to improve an individual site’s ranking. The old saying that “content is king” still rings true, and content-driven sites have an advantage over sites that rely on external/social media marketing.
Basic Keyword Research and Optimization Tips for Your Website
How to get your website to the top of google
Keywords are the backbone of any SEO strategy. They are the words that people type into search engines to find information on a given topic.
In this section, we will discuss how to do keyword research and how to optimize your website for better results.
The first step in any SEO strategy is keyword research. The goal is to find out what people are typing into search engines to find information about your product or service. This is called “keyword research” or “keyword targeting”.
There are a number of tools which can help you with this, but Google’s Keyword Planner is one of the most popular ones. It has a free version which allows you to see up to 500 keywords per day and an advanced version which allows you to see up to 5,000 keywords per day, before deciding to buy. It’s also an easy tool to use, allowing you to enter keywords or competitor keyphrases in a Google search, as well as check trending keywords. The advanced version is only $84 per month (at the time of this writing) and has a seven-day-free trial on the free version, so you can see if you like it before committing to anything.
Other tools such as aHrefs and SEMRush are also great for keyword research
Content Marketing Strategy for SEO Success
In order to get the most out of your content marketing strategy, you should follow these tips:
- You will need to start by creating a content marketing plan that matches your objectives and goals.
2. Determine what type of content you want to produce and how often you will produce it. Would you be creating a blog, YouTube channel, Pinterest board, e-mail newsletters or perhaps social media?
3. Create a budget for the production of this content and determine who will be responsible for its production.
4. Develop a process for tracking the success of your content marketing efforts.
5. Utilize various distribution channels to make sure that your target audience can find your content easily and consume it on their own terms (e-mail, social media, etc.).
Website Optimization Strategies to Get Your Page(s) Ranked Higher in Google’s SERPs keywords
Google’s search engine algorithm is continuously changing and therefore, it is important to stay up-to-date with the latest developments in order to rank higher in Google’s search engine results pages (SERPs).
The first step towards optimizing your website is to make sure that your site is mobile-friendly. This will help you rank higher on Google’s SERPs as a result of the company’s recent announcement. Fortunately, most modern websites, content management systems, such as WordPress and other page builders already have options for automatically creating mobile and tablet adaptive versions of your website.
The following on page optimization tips are helpful for any website:
1. Keep your website’s URL short and concise- keywords are important, but so is the word count.
2. Use relevant keywords in the body of your content – this will help you to rank higher on Google’s SERP’s
3. Optimize your page/post titles – page/post titles should contain several of your targeted keywords. Simpler, the better!
Useful Resources to get your website to the top of Google
There are many resources out there to help you rank your site higher in Google. Check out many of the articles about SEO from people such as Brian Dean or Neil Patel.
The next thing is to make sure that the content on your website is original and not copied from other sources. Copied content will be flagged by Google and penalized for ranking higher in their search engine results pages (SERPS). If you use stock or copyright free images, change them to make them unique and title the image file names with relevant keywords.
The last thing is to have good quality links pointing back to your website from other sites, this will also help with ranking high in SERPS.
Conclusion: The Best Ways To Get Your Website To The Top Of Google
In this blog article, I have introduced you to some of the best ways that you can get your website to rank at the top of Google. From using keywords and long-tail phrases, to making sure your images are optimized, there are many different things that you can do in order to improve your rankings. I hope that this article has been helpful and that it has given you some ideas for how you might be able to increase your website’s rankings.
Contact us anytime at Alpine Web Media, Vermont Web Design if you have any questions.
