The (Almost) Complete Guide to Web Design FAQs and How They Can Help Your Business
First, How do websites work?
Many websites work by loading a webpage in a web browser and then loading the content for that webpage from a web server. This is known as a “pull” technology. Some websites use “push” technology which means the webpage loads from the server to the browser instead.
In both cases, when you load a webpage you are requesting information from another device. Either the server or the web server will send it back to you once it has been processed and packaged correctly.
Technobabble aside, a website is hosted somewhere and when someone wants to see it, they use a computer, phone or tablet, etc. Much the same way that a television station transmits a signal and your TV displays it.
Does my business need a website?
The answer to this question will depend on a number of factors. As a business owner, you want to make sure that your company is getting the right amount of exposure and as such, one of the best ways to do so is by creating a website for your organization. Our Vermont web design services provide everything you need to get off to a successful start.
A website can be used as an extension to your business’ physical location. It can be used as a place where potential customers can access information about what your business does and how it compares with other similar businesses. It also provides potential customers with opportunities to find and compare prices and other product information.
As a business, your website could possibly be the number one key to the success of your company.
It is the first place that people will go to find out more about what you do and why they should buy from you. It provides an endless stream of new customers if it is well put together and regularly updated with new products or services.
Having a website for your business is important, but not every company needs one. There are many different factors to take into consideration when deciding whether or not to have a website so understanding what you need it for prior to setting it up can save you time and money in the future.
Believe it or not, I once had a client request that I shut down his website because he said too many people kept coming into his store and mentioning that they “found him on the web”.
Why Should I Hire A Professional To Create My Website?
Web designers and developers are very important for any company that wants to establish a strong online presence. They create websites that are not just functional but also aesthetically pleasing. Like anything else, it takes skill and knowledge to perform a task properly.
A web designer creates the “look and feel” of the site, while a web developer handles the programming and coding of it. The two work together to make sure that the website will be easy to navigate for customers and simple enough for employees to update on their own.
Some companies opt for outsourced web design because they believe it will be less expensive than hiring an in-house team. However, this might not end up being true: it all depends on what your needs are and how much time you want to spend managing your website(s).
With a professional website, you get a website that is fully optimized for search engines. This is often a requirement when running a business online. If you don’t have a properly built site with SEO (search engine optimization), it will be difficult for anyone to find your business online when they are searching for what you offer.
Here are some other reasons why you should consider hiring someone to build your website:
- A web professional knows how to use the latest technologies in order to make sure that your site is accessible to as many people as possible.
- Experienced pros can create an appealing and easy-to-navigate interface with the help of their knowledge in web design and development.
- They can also help create or update content on your site, assist with web marketing, ads, social media, blogging and much more.
Personal opinion: Like anything else, “do it yourself” has it’s own risks and rewards. As an experienced web professional, I am constantly learning and adapting to new technology and changes. There is a LOT to keep up with. Unless you really know what you’re doing, it can be far too easy to mess things up, waste time and eventually result in having to pay a web professional more to clean up the mess than if you’d have hired them to handle the project in the first place.
That is why I truly believe in hiring pros to do what they specialize in. When it comes to electrical, plumbing, automotive tinkering, etc., I would much rather pay someone more qualified than myself to do the job right. Then I can leverage my time to provide top notch services to my clients, performing tasks that fit my expertise.
What is SEO and Why Is It Necessary?
SEO or search engine optimization is the process of improving ranking to get more organic traffic from search engines. It is an essential step in digital marketing because it impacts the discovery of your content, products, and services.
To be successful with SEO, you need to know about keywords and how they work, how rankings affect traffic levels, and the impact that backlinks have on rankings. It’s an important step towards improving the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” page results.
SEO can target different kinds of search, including image search, video search, academic databases, news aggregators, and shopping engines.
SEO copywriting is important because it needs to effectively entice people to click your link before they get distracted by another company’s advertisement on the SERP.
SEO can be a difficult and time-consuming process to master. But it is important for anyone who wants to earn online revenue or attract customers to their online, brick and mortar or service business.
SEO can be broken down into three components: on-page optimization, off-page optimization and quality backlinks. The components work together to bring visitors from different places to your site.
In order for a website to rank higher on a keyword search engine list (SERP), it needs a piece of code called a “meta tag” which is written into the web page’s HTML code.
Do I need Social Media?
A website is the first step to online marketing for most companies. It is important to have a domain name, hosting, and a website design so that visitors will be able to find your site. However, it is equally important to have social media with your website for effective promotion.
Social media has become an essential part of any company’s online marketing strategies.
It has become an important part of their digital marketing plan because social media sites are popular channels that people use frequently. Social networks can help you create awareness for your product or service by building brand loyalty and expanding customer base.
Social media can be used for building brand awareness, customer acquisition, increasing sales conversions, improving SEO rankings and more.
The number of people using social media is increasing day by day. If you want to promote your website, it is a good idea to be on top of these trends and create a social media account for your site.
Social media is an excellent tool for reaching out to your target audience and creating awareness about your brand. It also helps in conversion rates, because users are more likely to convert when they see that someone else has already done so.
With over 25 years of experience in the web design and development business, the three things I have mentioned above are probably the first, best option for creating or promoting your business online. These are really the essentials. Beyond that, you may also want to consider some of the other options for promoting and growing your business online. Not every business needs to use all of these tools but any one of them could be a critical component of your online business plan:
- Web video such as YouTube, online training classes, and webinars
- Podcasts, audio books and downloads
- Online store
- Email newsletter marketing
- Amazon Kindle and printed books
- Guest blogging
- Content marketing
- Online communities
- PPC (Pay Per Click) advertising
As usual, if you need any help, please feel free to contact Alpine Web Media anytime