Many people are reluctant to jump on the Pinterest bandwagon and dismissing it as yet another frivolous social media outlet. While it may seem that way the numbers tell a different story. As of the date of this post, over 70 million people are using Pinterest, with 42% of the demographic being women in the USA. With that staggering amount of people utilizing Pinterest, it’s hard to believe anyone would NOT be taking part. Though only about 13% of men in the USA are using Pinterest, it’s very clear that there is a hungry audience out there.
Marketing with Pinterest
For those looking to use Pinterest for marketing purposes, check out this Hubspot article and infographic. Some of the best ways to market with Pinterest start with growing your audience of followers, forming partnerships with “super pinners” and optimizing the names of your pins and boards for keyword visibility.
If you’re new to Pinterest, you will find that it’s similar to a bulletin board where people post their pictures and others can share them. You can create multiple “boards” to organize your images, which is great for allowing others to share and enjoy only specific areas of interest.
Do it yourself (or DIY) guides are popular on Pinterest. If you have created a YouTube video that shows people how to do scrapbooking, digital photo editing, painting pictures, cooking tutorials, etc., then take some photos from the project and upload them to your Pinterest account (with a link to your website or the YouTube video, of course).
A cautionary word about pinning images from other people’s Pinterest boards
Be aware that many people will randomly browse the web and areas such as Google images, happily pinning everything that looks appealing. Most are unaware that without specific permission, they are using copyrighted material. This could lead to potential images in the future so try to trace the image you wish to pin back to the source. In any case, if you do pin an image, make sure the source is credited properly and do NOT claim it under your web address, etc.
Worse yet, some people are using images that they pinned on their own personal websites and blogs, which opens the door to even more potential, serious issues.
There are a number of companies now harvesting unauthorized images from Pinterest. They check the source and if no permission has been provided, they will send emails to the pinner threatening full legal action and lawsuits. The threat is to either pursue this through the courts or a settlement for some outrageous amount to halt any proceedings. Unfortunately, both real companies, “bounty hunters” and scammers are taking advantage of this, so be very careful.