Search engine optimization (or SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results–often referred to as “natural”, “organic”, or “earned” results. In plain English, SEO is a series of methods used by web designers to influence Google and other search engines to index and rank your website.
What is “White Hat” and “Black Hat” SEO?
SEO practices are not always considered ethical design. It is important to know how to use them correctly in order to avoid penalties from the search engines. You may have heard of terms like “white hat SEO” and “black hat SEO”, which both have differing means to an end, in regards to SEO.
At Alpine Web Media, we utilize only “white hat SEO” methods to rank our websites. It is important to note that “black hat SEO” while tempting and a bit of a shortcut, can possible result in getting your website banned from Google search rankings.
This article provides some good tips on how you can do that.
What IS SEO and why is it important?
Search engine optimization or SEO is part of a method to improve internet marketing. It’s a way to sell your products and services online to potential customers.
It’s a long-term process that focuses on a website’s ability to rank well in search engine results. It helps with the visibility of the site and its pages in web search results, as opposed to other forms of advertising that may not always be targeted as accurately.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. SEO may target different kinds of search, including image search, local search, video search, academic search and news search.
Content that ranks highly on web SERPs can also rank highly on other internet-based searches.
Search engine optimization is not an exact science where there are guaranteed ways to achieve success but there are guidelines that should be followed to increase the chances of success.
SEO can help increase traffic from both organic searches as well as paid advertisements through the use of technical SEO tactics, content marketing, social media optimization, and more recently video optimization.
A successful search engine optimization strategy can yield benefits, such as driving traffic to websites. SEO may target different kinds of search, including image search, local search, video search, academic research, news search and industry-specific vertical searches.
It is important for companies to not only focus on technology, but also on content marketing and social media marketing to help achieve their goals with SEO.