Web video is perfect for wedding memories, vacations, real estate “virtual tours” and much more.
Video is a powerful tool that can be used to reach out to a large audience. It is one of the most effective ways to engage customers and drive conversions.
Videos are more engaging than text and images, which means they will capture your customer’s attention for longer periods of time. They also add variety to your content, so you don’t have to overwhelm your readers with just text or images.
Below, is a video that we extracted from a DVD and re-created for YouTube. Our customer, Carl Penske Enterprises, mentioned that the video was a top priority for his business and one of the best ways that he attracts new clients.
There are three main types of videos: explainer videos, product videos, and testimonial videos.
All three can be useful on your website depending on what you want them for.
As part our Vermont web design services we can also create spectacular web video productions including slideshows/videos from your photos and/or video clips, as in the examples below. A soundtrack of your choice can be added, along with text captions, etc.
Video is the best way to engage with your audience and to tell them about your product.
If you are looking for a way to improve your website, video is the answer.
Video marketing is one of the most effective ways of communicating with your customers. It provides a more personal touch and it’s also more memorable than text or images alone. Video can help you increase conversion rates by up to 86%.
Here is a quick tutorial on how to create your own web video promos…
Videos can be produced in high definition for DVD’s, CD’s or for posting on YouTube, Facebook, Vimeo and other sites.
Here are just a few ideas of how you could use web video to maximize your online presence:
- Showcase projects that you have completed. This is especially useful for trades people such as contractors, driveway repairs, tree services, home builders, architects, landscapers and more.
- Inform your clients or customers about procedures. Create videos that show how a medical procedure might work, examples of different options, etc. Medical professionals, dentists, eye care specialists, chiropractors are good examples of businesses that would derive a benefit from creating quality web videos.
- Provide information in an easy to understand way. Professionals such as attorneys, accountants, computer networking professionals, etc. can utilize web video to present information that may be complicated or difficult to understand in a company blog or website, in a more “down to earth” informal way using video.
- Create tutorial walk through process videos. We do this ourselves for most of our Vermont web design clients who hire us to build there websites. If they want to edit and maintain their own website, we prepare an instructional video that gives them a top level overview of how everything works. This saves a ton of time and expense from teaching in person and/or repeating the process. Our clients love it!
Video is a powerful way to communicate with your audience.
It can be used for any type of content, from tutorials and product demos to testimonials and customer stories.
Video can help you convey your message in a more engaging way than text alone. Plus, it’s easier to consume information when it’s presented in video format.
Adding video to your website, blog or even Facebook is very easy to do.
Video cams are inexpensive and many digital cameras include a video option as well. Some even allow you to convert and upload videos directly to YouTube, Vimeo and other web video and social media platforms.
YouTube is owned by Google and shares the powerful search options that you would come to expect.
If you’re a real estate company or other business that relies on visuals for your website success, then web video production is a must.